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90% of corporate marketing material goes unused in the field
90 seconds is all you can expect a prospect to spend reading a typical brochure
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Memory recall is 90% greater when told in the form of a story
Introducing “Becky”
Becky loves to help! She especially loves to help someone in need. One day Becky doesn’t feel so good. Now it’s Becky’s turn for help! Becky soon learns that she needs a blood test. What’s a blood test? Would it be hard? Becky has never failed a test before. Join Becky as she meets Lab Manager Dorothy and learns all about how blood samples are used in a lab to help her, and others, get better. This great storybook can help kids, of all ages, to understand what’s going on when they need a blood test.